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Dancing day. Children in preschool.

Preparing your Early Childhood Education and Care service for 2023

  • April 18, 2023

Preparing your centre 2023

While we may be heading into the holiday season, 2023 is just around the corner, in fact its less than a month away. Now is the time to prepare your Early Childhood Education and Care service for the new year. By improving your marketing efforts, hiring new staff and implementing new technology, you can ensure you’re setting your centre up for success. 

There’s a variety of ways to prepare and improve your centre using simple, effective, and budget-friendly strategies.

Improving Marketing Techniques

Marketing is essential to growing your centre and increasing enrolment. There’s a range of ways to improve your marketing efforts using the simple strategies and free tools listed below. 

Utilise social media

Make the most out of social media. Post about upcoming centre events, calendar events, new offerings, special promotions and more. Social media is the easiest way to reach your target audience without having to spend money. 

Optimise your website

Make sure your website is frequently updated to feature accurate information. This includes high quality photos, correct hours, program offerings, etc. It’s also important to have multiple areas on your website where parents can submit a form or get in touch with your centre. This is how you’ll capture leads and connect with families looking to enrol.

Utilise a CRM

A CRM will help you boost enrolment by automating the enrolment process. A CRM will allow you to capture lead information through phone calls, emails, website inquiries, and walk-ins. It will also allow you to stay organised and keep track of follow-up tasks like scheduling tours and sending emails.

Build a brand

A key part of marketing your centre is understanding what you stand for and what you want to be known for. This is identified through your brand. Build a brand for your centre by highlighting your mission, vision, and values. This will help encourage potential families that share similar values to you to enrol.  

Increasing Enrolment

While improving your marketing efforts will increase enrolment, other techniques can help as well.

Ask for Reviews

One of the most powerful ways to increase enrolments is through the power of positive reviews. Prospective families want to see that other like minded families are having a good experience. Offer an incentive to your families when asking them to get involved. The best place to request a review is on Google. 

Offer a Promotion

Get more families to enrol in your centre by offering a special promotion on fees. This could be reduced tuition, waived registration fees, one month free, etc. 

Host a Meet and Greet or Open Day

Allow prospective families to get to know your centre. Hosting an event is a great way to get them familiar with your centre and boost enrolment.

Hiring Quality Staff Members

Hiring staff for your Early Childhood Education and Care service can seem like an impossible task right now. Using the right techniques can help increase your number of applicants and, more importantly, get new hires to stay.

Create In-Depth Job Descriptions

Make sure your job descriptions are accurate and in-depth. These should high light day-to-day job responsibilities and also showcase why your centre is a great place to work.

Redefine Your Hiring Process

Revamp your hiring process to attract and hire the right candidates. Consider setting following up at a set cadence. Be open to phone interviews and call backs after hours.

Implementing Technology

Technology can help you boost enrolment at your Early Childhood Education and Care service by saving you valuable time and resources while also increasing efficiency and organisation.

A childcare management system like Kangarootime will give you the features to automate and optimise your centre. Using technology you can save time and money through:

·       Automatic Billing and Invoicing

·       Increased Parent Engagement

·       Lead Management

·       Improved resource allocation

·       CCS tracking

·       And much more!

Keen to learn more about Kangarootime? Join a quick 5-minute webinar to get a feel for our software. In this presentation, we will give you an overview of our features. You’ll be able to interact with our product consultants and ask questions along the way. Register here and select a time that works best for you. Join a 5-min walkthrough presentation!

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